Test google updating search results

Let's test Google's recommendation to see if it is externally and internally valid.External Validity: In this case, the external validity is simply whether the data accurately reflects pages as they appear on the Internet.Let's see if we can pull back the curtain on GSC data and determine, once and for all, how skeptical we should be of the data it provides.Before we dive in, I think it is worth having a quick discussion about how we might address this problem.Depending upon the problem we are addressing as SEOs, we may care more about one or another.For example, let's assume that page speed was an incredibly important ranking factor and we wanted to help a customer.

This seems highly unrealistic, as we were unable to find a single page, much less the majority of pages, with 4 or more links back to the home page.

However, it does illustrate a common problem with GSC.

Many of the issues GSC alerts you to may have already been fixed by you or your web developer.

On the other hand, if we are trying to prevent Google from finding bad links, we would be concerned about the of the "links to your site" section because, while Google might already know about some bad links, we want to make sure there aren't any others that Google could stumble upon.

Thus, depending on how well GSC's sample links comprehensively describe the links across the web, we might reject that metric and use a combination of other sources (like Open Site Explorer, Majestic, and Ahrefs) which will give us greater coverage.

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